*You may sign up for the contest opening alert during the event period.
*HQ (including regional offices), KRAFTON Family (including domestic and global studios, and subsidiaries).
*China excluded due to issues regarding access to AI tools.
*A reward will be given to the first 100 members who complete both missions.
[Privacy Notice]
To support judging and contest-related communications, we collect your name, organization, and email address.
This information will be handled by NHR, the agency managing this contest, and will be deleted promptly after the contest concludes.
*Entries submitted after the deadline will not be accepted and will not be considered for review.
*KRAFTON HQ (including regional offices) and the KRAFTON family, including domestic and overseas studios and subsidiaries
*Employees based in China are excluded due to AI tool restrictions and legal considerations.
*Please upload your images and related materials according to the submission guide.
*Multiple tools may be used and combined.
*If you use personal tools, we recommend avoiding the purchase of new paid tools and using reliable tools that allow commercial use.
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1) Five AI character images based on KRAFTON’s core values
2) AI tool(s) used
3) Prompt(s) used for creation
4) Creative intent and detailed explanation
Submissions that do not follow the basic submission guide may be excluded during the preliminary review.
Entries containing business-sensitive information, content not suitable for external disclosure, or the use of specific IP may be restricted from judging.
[Notice on Personal Information Collection, Use, and Processing]
To support contest judging and operational communications, we collect and use your name, affiliated organization, and email address.
This information will be processed by NHR, the agency managing the contest, and deleted promptly after the contest ends.
*Internal Expert Review
review will be conducted by an internal expert panel for entries that have completed submission and passed the preliminary screening. The review will be carried out through a quantitative evaluation process by internal reviewers with strong expertise in projects, branding, and creative work.
Entries will be assessed on how deeply they reflect an understanding of KRAFTON’s core values, how uniquely those values are reinterpreted through character design, and how creatively and experimentally AI is used.
| Voting Rank | Scoring |
|---|---|
| 1st | +50 |
| 2nd~3rd | +40 |
| 4th~6th | +30 |
| 7th~8th | +20 |
Round 1 Expert Review: 50 points
Round 2 Employee Voting: 50 points
Total Score: 100 points
Voting is limited to one vote per person during the voting period.
Duplicate or invalid votes may be excluded during the counting process.
Employee voting will be conducted online. Further details will be announced later.
| Pioneer | Best balances accurate expression of the core values with long-term usability. |
|---|---|
| Bold | Most clearly demonstrates a bold, experimental use of AI tools. |
| Creative | The strongest visual quality and originality. |
| KRAFTON Star |
Receives the strongest support through employee preference voting. |
| AI Pick | Selected by multiple AI models for strong overall performance based on the evaluation rubric. |
By submitting, entries may become subject to the internal usage and follow-up usage policies for submitted works.
Winning entries may be partially adapted for future campaign use.
Aim for Bold Objectives
Depth Builds the Edge
Imagination + Technology
Fan-First Thinking
Embrace Global Perspectives
A minimalist character system that strips away the unnecessary and
captures the essence of each value.
KRAFTON HQ, AI for Games R&D Dept.· 홍유진 Yujin Hong
Aim for Bold Objectives
Depth Builds the Edge
Imagination + Technology
Fan-First Thinking
Embrace Global Perspectives
Five characters come together as one KRAFTON family,
showcasing the potential for a scalable brand IP universe.
9B Studio, ORN Art Team · 김동규 Dongkyu Kim
Aim for Bold Objectives
Depth Builds the Edge
Imagination + Technology
Fan-First Thinking
Embrace Global Perspectives
Video, animation, and an interactive website come together to create an
immersive experience of KRAFTON core values.
KRAFTON (India), IN New Games Publishing Team 1
· Chandan Jagadeesha
Aim for Bold Objectives
Depth Builds the Edge
Imagination + Technology
Fan-First Thinking
Embrace Global Perspectives
Each core value is brought to life through animal characters inspired by real-
world traits, forming a shared adventure universe.
ReLU Games, AI Creative Team · 한규선 Qsun Han
Aim for Bold Objectives
Depth Builds the Edge
Imagination + Technology
Fan-First Thinking
Embrace Global Perspectives
The emotions awakened when values are experienced are transformed into unique and memorable characters.
PUBG STUDIOS, Arc Team · 임희영 Heeyoung Lim
